Dr. Sunkari Suneetha

Department:
Master of Business Administration
Faculty Id:
VCE1388
Designation:
Professor
Years of Experience:
18 Years
Employment Status:
Full Time – Ratified by JNTUH
Phone:
9866098127

Date of Birth:

22nd May 1975

Areas of Specialization :

Marketing and Finance

Qualification

Ph.D. in Management- Customer value in Jewellery Industry-Intensity of Customer Conception . 2015 , SKU, A.P.
PG Degree in MBA 1998, SVIM, Indupur, A.P.
UG Degree in B.Sc (CPZ) 1995, Government Arts College, Anantapuramu, A.P.

Subjects Taught:

Managerial Economics, Financial Accounting, Principles of Management, Human Resource Management, Financial Management, Cost and Management Accountancy, Business Law, Logistics and Supply chain Management, Industrial Management, Managerial Economics, and Financial Accounting,

Papers Published:

Journals:

  1. Rajesh Sam, Dr. S. Suneetha, et.al.(2021), A study on customer satisfaction in private operators across interstate transport ,  International Journal of Creative Research Thoughts (IJCRT), Volume 9, Issue 2, February-2021, pp.4023-4031. ISSN:2320-2882
  2. Rajesh Sam, Dr. S. Suneetha, et.al.(2021), A Study on Customer Choice Variables Leading To Private Transport Operators across Interstate,  International Journal of All Research Education and Scientific Methods (IJARESM), Volume 9, Issue 1, January -2021, pp.1892-1896. ISSN: 2455-6211
  3. Online Grocery shopping behavior of consumers: An empirical Study, Marketing Mastermind, IUP Publications, A Division of ICFAI society, Volume XVI, Aug 2019, ISSN 0972-5156
  4.  The biggest economic reform GST’s impact on FMCG Manufacturers in Rural Markets, International Journal Of Scientific Progress And Research (Ijspr) Issn: 2349-4689, April 2018
  5. Conceptual Analysis Of Goods & Services Tax A Biggest Reform In India (with special reference to affect on common man), Global Journal Of Multidisciplinary Studies, Volume-6, Issue-8, July 2017
  6. Influence of Holistic Marketing on Providing Customer Value in Jewellery Industry with Special Focus on Customers of Hyderabad & Secunderabad, International Journal of Management, IT & Engineering, Volume 6, Issue 11, November 2016.
  7. Elements of Japanese Value Delivery Process in Providing Customer Value – With Special Focus on Jewellery Customers of Hyderabad & Secunderabad, International Journal of Research in Finance and Marketing (IJRFM), Volume 6, Issue 10, October 2016.
  8. Customer Value through Primary Activities of Value Chain In Jewellery Industry – Intensity Of Customer Conception (With Special Reference To Hyderabad And Secunderabad), International Journal of Management Research, Volume 3, Issue 2, February 2015.
  9. Customer Value through Value Delivery Process in Jewellery Industry – Intensity Of Customer Conception (With Special Reference To Hyderabad And Secunderabad), South Asian Academic Research Journals SAJMMR, Volume 5, Issue 1, January 2015.
  10. Brand Awareness – The influence in Consumers’ Purchasing Decisions, South Asian Journal of Marketing & Management Research (SAJMMR), Volume3, Issue 11, Nov 2013 ISSN: 2249 – 877X

Conference:

  1. BlockChain – a Disruptive Technology in Digital Marketing With respect To Marketing & Advertising, International conference ICISTH &M, Malla reddy Institute of technology, 2018.
  2. A study on training the Millennials for Organizational performance, Internatiional conference on sustainable and development methods in basic sciences, enginerring and management research methods, 22nd Oct, 2016
  3. Influencing factors & Opportunities for Food Retailing in India, International conference on doing business in India: Opportunities & challenges in the Service Sector, IFIM Business School, Bangalore, Jan 11th & 12th, 2012.
  4. New Age Technology – Social Media Marketing and its Impact, AIMS International Conference on Management, New Delhi, Jan 1-4, 2012.
  5. Conceptual Paper on Credit Rating , International conference on Competency Building Strategies in Business and Technology for Sustainable Development, Sai Ram Institute of Management Studies, Sep 22nd & 23rd, 2011.
  6. Human Relations: Present and Post Covid – 19, National E Conference on Human Values Post Covid 19, sponsored by TEQIP-III (NPIU-MHRD, Govt. of India) and organized by JNTUA College of Engineering (A) Ananthapuramu, A.P on 14th June, 2020.
  7. Domestic factors determining India’s Foreign policy, National seminar on Strategic approach towards Indian Foreign Policy: Issues and Challenges, MS Ramaiah Institute of Technology on 12th & 13th October, 2017.
  8. An understanding on Digital discrimination & fixing at online market places, National conference on Demonetization to digital economy- Issues and Challenges on 20th &21st Jan, 2017
  9. A study on impact of video marketing through social media channels, National Conference on Multidisciplinary Academic studies, NLCMDAS-2016, 17th Dec, 2016.
  10. Importance of Statistical Methods in decision making- A conceptual understanding, National level conference on recent trends in management and social sciences, NLCRTMSS-2016, 26th &27th, Aug 2016.
  11. A study on Challenges of Employees in managing the customers in retail outlets during weekends, National Conference on Management Concepts and Social Studies, NCMCSS-2016, 20th May, 2016.
  12. Green Innovation – A new idea for 21st Century Companies, National Conference on Contemporary Innovative Practices in Management Science, MRIBM, Secunderabad, Apr 28th, 2012
  13. National conference on Accelerating India’s Economic growth: Is manufacturing a prime Driver? , Vignana jyothi Institute of Management, Hyderabad, 15th-17th Dec, 2011.
  14. Challenges & Strategies for Tourism and Hospitality in India, National conference on Emerging challenges and strategies for service Sector, Department of Management Studies, Adikavi Nannaya University, AP, December 8th-10th, 2011.
  15. Relevance of branding with a special focus on Branding pitfalls in B2B marketing, National Conference on Changing Business Practices in 21st Century, Nov 11th& 12th, 2011.

Faculty Development Programmes

  1. A Faculty Development webinar series on “Applications of Data Analytics in Business “ conducted by KGT Business School from 1st July to 5th July, 2020.
  2. A week online FDP conducted by MITS school of Business, Madanapally on “strategies for Rolling Economy – Post Covid 19 Lockdown”, June 22nd to 26th, 2020.
  3. A 2 week FDP sponsored by AICTE, New Delhi conducted by School of Management studies, Hyderabad central university on Research Methodology using MS Excel, SPSS and R programming, Nov 20th to Dec 3rd, 2017.
  4. A 3 week FDP sponsored by AICTE, New Delhi conducted by school of Management Studies CBIT, Hyderabad, Dec 18th to Jan 8th,2001.
  5. A week Refresher Course on Management Studies, sponsored by CMR Educational Society, organized by MRCET, 2nd to 10th July, 2009.

Webinars & Panel discussions attended

  1. An International Panel discussion on ‘Leading the way forward in unprecedented times – with a special reference to the global Market & Economy’ conducted by CMS, JAIN, Bangalore on 6th July, 2020.
  2. A webinar on ‘Publishing Research Articles in Scopus Indexed Journals’ conducted by SMS, CBIT on 24th June, 2020.

Books and Chapters in Edited Books:

Entrepreneurship, Hitech publishers, Hyderabad, ISBN 978-81-298-0123-4