K

Dr. K. Nagaraju

Department:
Master of Business Administration
Faculty Id:
VCE1456
Designation:
Associate Professor
Vidwan-ID:
Years of Experience:
8 Years
Employment Status:
Full Time – Non Ratified by JNTUH
Phone:
9000491692
Department:
Master of Business Administration
Faculty Id:
VCE1456
Designation:
Associate Professor
Vidwan-ID:
Years of Experience:
8 Years
Employment Status:
Full Time – Non Ratified by JNTUH
Phone:
9000491692

Date of Birth:

12 May 1986

Areas of Specialization :

Marketing and HR.

Qualification

Ph.D. in Marketing, 2015, Sri Krishnadevaraya University.
PG Degree in (Marketing and HR), 2009, Aurora Business School.

UG Degree in ( Biotech), 2007, Sri Krishnadevaraya University.

Subjects Taught:

Marketing Management, Digital Marketing, Product and Brand Management, Human Resource Management, Organisational Development, Strategic Management, Managerial Economics, Management Science, Managerial Economics and Financial Accounting, Professional Ethics and Human Values, Entrepreneurship

Papers Published:

Journals:

  1. Hemanth Reddy., and Nagaraju,K. (2020), “Towards a conceptual model on empathy and brand equity”, European Journal of Molecular & Clinical Medicine, 07,08, 2515-8260
  2. Nagaraju Kolla., and Giridhar Kumar, M. (2019), “Marketing in the Age of Intelligent Virtual Assistant (IVA): Generation-Z Perceptions”, Jour of Adv Research in Dynamical & Control Systems, 11, 07, 834-839
  3. Nagaraju Kolla., and Giridhar Kumar, M. (2019), “Supervised Learning Algorithms of Machine Learning: Prediction of Brand Loyalty”, International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8, 11, 3886-3889
  4. Nagaraju Kolla., and Giridhar Kumar, M. (2019), “Meta- Synthesis on Artificial Intelligence (AI): Imperatives for Branding”, International Journal of Recent Technology and Engineering (IJRTE), 8, 3, 2251- 2255
  5. Nagaraju Kolla., Varaprasad, R., & Geetha Devi K, V. (2019), “Impact of Internal Branding on Employees’ Job Satisfaction, Brand Commitment and Brand Citizenship Behaviour”, International Journal on Emerging Technologies, 10, 2, 435-439
  6. Nagaraju Kolla, K.V. Geetha Devi K, V., & Varaprasad, R.(2017), “Are certain brand personality dimensions more valuable at driving loyalty than others?”, International Journal of Applied Business and Economic Research, 15, 12, 275-281
  7. Nagaraju Kolla (2014), “Consumer attitude towards mobile advertising: an empirical study”, Indian journal of applied research, Vol.4, Issue.4, April 2014, Page No: 45-47.
  8. K. V. Geetha Devi and Nagaraju Kolla (2013), “Brand ambassador influence on buying behaviour of female cosmetics with reference to Rayalaseema region of Andhra Pradesh”, Global journal of marketing management and research, Vol.4, No. 1, Pages No: 35-39.
  9. Nagaraju Kolla (2014), “Antecedents of sales man retention”, International journal of scientific research, Vol.3, No.4, April 2014, Page No.60-62. Impact Factor: 1.8651
  10. Vijaya Kumar, Dr. Adinarayana and Nagaraju Kolla (2014), “Service Quality gaps in Cellular Tele communication service providers”, IOSR Journal of Economics and Finance. Page No: 1-8., Special edition.
  11. Nagaraju Kolla (2015), “Factors influence to select the detergent soap in rural markets”, Asian Journal of Business Management and Technology, Vol.1, No.1, January-March, Page No: 9-31.
  12. Nagaiah  and Nagaraju Kolla (2014), “Brand Loyalty Factors of Personal care Products”, Asian Journal of Business Management and Technology, Vol.1, No.1, January-March, Page No: 120-123.
  13. Veerabramham and Nagaraju Kolla (2014), “Structural Equation Modeling: A Recent Trend in Marketing Research”, International journal of Application or Innovation in Engineering & Management( IJAIEM)), Vol. 3, Issue.4, April 2014, Page No.96-99. Impact factor 2.7451
  14. Veerabramham and Nagaraju Kolla (2014), “Impact of Package Elements on Ready to Eat Food Consumer’s Purchase Decision”, Sreenidhi Journal of Management, Vol. 3, No. 1, January-June, 2014, Page No: 90-96.
  15. G.Vijaya Kumar and Nagaraju Kolla (2014), “Sales promotion impact on perceived quality and brand loyalty: a study on organised retailers with reference to Kurnool-A.P”, MITS International Journal of Business Research, Vol.1, No.1, January-June, Page No: 47-50.
  16. B. Krishna Reddy and Nagaraju Kolla (2014), “Impact of Brand Loyalty in rural Markets”, Global journal for research analysis, Vol. 3, No. 9, September, 2014, Page No: 68-70. Impact factor 1.5408
  17. Ch. Krishnudu and Nagaraju Kolla, “Green Marketing Impact on Consumer Buying Behaviour”, International Journal of Entrepreneurship & Business Environment Perspectives, Vol.3, No.1, January-March.
  18. Nagaraju Kolla and Dr. B. Krishna Reddy, “A study on Factors Influencing Purchase of FMCG by Rural Consumers”, International Journal of Entrepreneurship & Business Environment Perspectives, Vol.3, No.1, January-March.
  19. Nagaraju Kolla and Dr. Vijay Kumar (2014),“A Conceptual Framework on Brand Loyalty of Soft Drinks”, MITS International Journal of Business Research, Vol.1, No.2, January-June 2014.
  20. B and Nagaraju Kolla (2014), “Antecedents employee engagement: an empirical study”, International journal of management, Vol. 5, Issue.3, March 2014, Page No.21-27. Impact factor: 7.2
  21. Vijay Kumar and Nagaraju Kolla (2014), “Influential factors of employee absenteeism: a study on IT Industry”, Global journal of research analysis, Vol. 3, No. 4, April, 2014, Page No: 3-5. Impact factor 1.5408
  22. Madhusudhan Goud and Nagaraju Kolla (2013), “Work life balance of teaching faculty with reference of Andhra Pradesh Engineering colleges”, Global Journal of Management and Business Studies.
  23. K.V. Geetha Devi and Nagaraju Kolla (2014), “Employee Engagement in Pharma Industry: A Contingency Model”, Indian Journal of Research, Vol.3, No.7, July, Page No: 52-53. Impact factor: 1.6714
  24. Giridhar Kumar and Nagaraju Kolla (2014), “Entrepreneur’s motivational factors: an empirical study”, Indian journal of research, Vol.3, No.3, March 2014, Page No.29-30. Impact factor: 1.6714
  25. Y. Naidu, K. Nagaiah and K. Nagaraju (2014), “Mutual funds awareness and preferences: a study with reference to Rayalaseema region of Andhra Pradesh”, MITS International Journal of Business Research, Vol.1, No.1, January-June, Page No: 22-24.

Conference/Seminar:

  1. Presented a paper titled “Team Performance leads to synergy or social loafing with gender diversity” in 2nd International Conference on Managing Human Resources at Work place organized by SDMIMD, Mysore, Karnataka, India, during 13 -14 December 2013.
  2. Presented a paper titled “Service quality gaps in cellular telecommunication service providers” -International Conference on- ‘Innovative Management Strategies’ organized by Madanapalli Institute of Technology, Madanapalli, Andhra Pradesh, India, during 07-08 March 2014.
  3. Presented a paper titled “Work life balance of teaching faculty with reference of Andhra Pradesh  Engineering colleges”- International Conference on-‘Management of business ,economy, marketing and services-new approaches’ organized by JNU, New Delhi, India, during 9 -10 November
  4. Presented a paper titled “Sales promotion impact on perceived quality and brand loyalty: a study on organised retailers with reference to Kurnool-A.P” – International Conference on- ‘Innovative Management Strategies’ organized by Madanapalli Institute of Technology, Madanapalli, Andhra Pradesh, India, during 07-08 March 2014.
  5. Presented a paper titled ‘Junk Food Consumer behaviour in Tourism: A study on Young Tourist in Andhra Pradesh’ -UGC Sponsored National Seminar on- ‘Service Sector and Quality Management in India’ organized by School of Business Management, Yogivemana University, Kadapa, Andhra Pradesh, India, during 21-22 February 2014.
  6. Presented a paper titled ‘A Paradigm Shift in Medical Tourism in India’ – UGC Sponsored National Seminar on- ‘Service Sector and Quality Management in India’ organized by School of Business Management, Yogivemana University, Kadapa, Andhra Pradesh, India, during 21-22 February 2014.
  7. Presented a paper ‘Impact of Social Networking Sites on Young Consumer Buying Behaviour’-National conference on- ‘Emerging Trends in Marketing’ organized by KLU Business School, KL university, Guntur, Andhra Pradesh, India, during 18-19 March 2014.
  8. Presented a paper titled ‘Women Empowerment in India’-National Seminar on- ‘Women Empowerment-Retrospect and Prospect’ organized by Centre for Women’s Studies, Sri Krishnadevaraya University, Anantapur, Andhra Pradesh, India, during 27-28 September 2012.
  9. Presented a paper titled “ A study on Factors Influencing Purchase of FMCG by Rural Consumers” -National Conference on- ‘Emerging Trends in Business, Management and Computing Technology: Issues & Challenges in Globalised Era’ organized by School of Management, Annamacharya Institute of Technology & Science, Rajampet, Andhra Pradesh, India, on 9th March 2014.
  10. Presented a paper titled “Green Marketing Impact on Consumer Buying Behaviour”- National Conference on- ‘Emerging Trends in Business , Management and Computing Technology: Issues & Challenges in Globalised Era’ organized by School of Management, Annamacharya Institute of Technology & Science, Rajampet, Andhra Pradesh, India, on 9th March 2014.
  11. Presented a paper titled ‘Consumer Preferences towards Retail Outlets’-National Seminar on- ‘Emerging Management Practices in Challenging Global Perspectives’ organized by School of Business Management, Yogivemana University, Kadapa, Andhra Pradesh, India, during 6-7 March 2012.
  12. Presented a paper titled “ Antecedents of Sales Job Satisfaction: A Study on Medical Representatives”-National Conference on- ‘Contemporary HR Issues in Changing Global Scenario’ organized by Hyderabad Business School, A Constituent of GITAM University, Hyderabad, Telangana State, India, on 4th April 2014.
  13. Presented a paper titled “Impact of destination brand image and tourists satisfaction on tourism loyalty”-National seminar (UGC-Sponsored) on- ‘Tourism products and services in India’ organised by Mahatma Gandhi University, Telangana State, on 26th March 2015.
  14. Presented a paper titled “Stakeholder perception towards National Board of Accreditation”-National seminar (UGC-Sponsored) on- ‘Creativity and innovation in management’ organised by “Sri Krishnadevaraya University, Andhra Pradesh, on 29th- 30th November 2015.

Workshops/FDPs:

  1. Participated in two-day National workshop on ‘Art of Writing Research Article in Commerce and Management’ organized by the Department of Commerce and Financial Studies, Bharathidasan University, Tiruchirappalli, Tamil Nadu, India, during 33 –24 October 2010.
  2. Attended Two-Day workshop on “International Case Study Analysis & Writing Articles for Publication” organized by School of Management Studies, CMR Technical Campus, Hyderabad, Telangana State, India, during 23-24 November 2012.
  3. Participated in three-day workshop on ‘Case Analysis & Writing’ organized by the Department of Management, Sri Ramakrishna P.G. (Autonomous) College, Nandyal, Andhra Pradesh, India, during 16-18 November 2012.
  4. Participated in four-day workshop on ‘Entrepreneurship Development’ organized by the Department of Management, Sri Ramakrishna P.G. (Autonomous) College, Nandyal, Andhra Pradesh, India, during 16-18 November 2012.
  5. Participated in four-day National workshop on ‘Business analytics-Tools, Techniques and applications’ organized by the Department of Management, Madanapalle Institute of Technology and Science (Autonomous) College, Andhra Pradesh, India, during 30th July-2nd August 2015.
  6. Participated in Fifteen Day Faculty Development Programme, sponsored by All India Council for Technical Education (AICTE), New Delhi on “Staff Development Programme on Developing Research Skills in Management Scholars” held at GokarajuRangaraju Institute of Engineering and Technology (Autonomous), under the affiliate of Jawaharlal Nehru Technological University, Hyderabad, Telangana State, India, during 02-16 May 2012.
  7. Participated in one-day Faculty Development Program on ‘Usage of Statistical Package for Social Sciences (SPSS)’ organized by the Dr. K. V. Subba Reddy Institute of Management, Kurnool, Andhra Pradesh, India, on 25 January 2014.
  8. Participated in Ten Day Training Programme, sponsored by ‘Indian Council of Social Science Research (ICSSR)’ on “Research Scholars in Social Sciences on Research Methodology” held at Rayalaseema University, Kurnool, Andhra Pradesh, India, during 13-22 May 2014.
  9. Participated in Ten Day Training Programme sponsored by ‘Rashtriya Uchchatar Shiksha Abhiyan’ on “Digital Marketing” held at Bharathiar University, Tamilnadu, India, during 02-09-2020 To 12-09-2020.

 WORKSHOPS AND TRAINING PROGRAMS CONDUCTED

  • Conducted Two Day workshop on “Digital Marketing” at Department of Management Studies, Anantha Laxmi Engineering College, Anantapur, 19-20th Feb, 2018.
  • Conducted one month Training Program on “Digital Marketing” at Department of Management Studies, Rayalaseema University, Kurnool, February and March, 2019.

GUEST FACULTY/ INVITED LECTURES 

  • Delivered an invited lecture on ‘How to deal with non-parametric statistical tests’ at Department of Management Studies, Aurora School of Business (Affiliated to Osmania University), Hyderabad, Telangana State on-12th November, 2009.
  • Delivered an invited lecture on ‘Data analysis using SPSS’ at Department of Management Studies, JUNTU Anantapur Campus, Anantapur, Andhra Pradesh, 2019.

 FDP RESOURCE PERSON

  • Acted as a resource person for Faculty Development Program conducted at Godavari Institute of Engineering & Technology (UGC-Autonomous), Rajamahendravaram, Andhra Pradesh, 10th May, 2018.
  • Acted as a resource person for 2 Day FDP on “Research Methodology and SPSS” 7th and 8th February 2020, Allum Karibasappa Institute of Management, Ballari, Karnataka.

Books Published:

  1. Nagaraju Kolla (2019): Published a text book on “Mirror Neurons and Branding”, Paramount Publications, New Delhi, 978-93-88808-66-8.
  2. Nagaraju Kolla, Prof. B. Krishna Reddy & Dr.Ch. Krishnudu(2019): Published a text book on “Brand Loyalty in Rural Markets”, Paramount Publications, New Delhi, 9789388808231

Research Projects Undertaken:

None